ProofPulse

ProofPulse is a web app (with a lightweight Chrome extension) that helps marketing teams stop making unprovable claims. It scans landing pages, ads, and sales decks for assertions like “#1,” “saves 30%,” or “trusted by 5,000+,” then forces each claim to be linked to evidence: analytics screenshots, invoices, customer quotes, case studies, A/B test results, or third-party reports. It generates a “Proof Pack” per asset: a shareable link for legal review, sales enablement, and audit trails. When numbers drift (e.g., customer count changes), it flags the claim and suggests updated wording. This isn’t a magical copywriter; it’s a compliance-and-credibility workflow that reduces risk and improves conversion by making claims defensible. Expect some manual input—teams must upload or connect sources—but the payoff is fewer embarrassing corrections and faster approvals.