ProofPulse

ProofPulse is a web app (with a lightweight Chrome extension) that automatically collects, timestamps, and packages “proof” of marketing impact: campaign changes, creative versions, landing page edits, pricing updates, and the resulting movement in key metrics. Instead of messy screenshots and post-hoc narratives, it builds a defensible timeline and exports stakeholder-ready weekly updates. It connects to GA4, Google Ads, Meta Ads, HubSpot, and Shopify, then prompts marketers to log the one missing piece AI can’t know: intent (why the change was made). The AI layer drafts concise performance narratives and highlights likely causal links, but it’s honest about uncertainty and flags confounders. This is not another dashboard; it’s an accountability and communication tool that reduces “what did marketing do?” friction and protects marketers during reviews, budget cuts, and leadership changes.