ProofPulse

ProofPulse is a web app (with optional Shopify admin embedded view) that helps D2C brands prevent, detect, and respond to low-quality or fraudulent reviews and UGC that quietly erodes conversion rate. It connects to Shopify, Judge.me/Yotpo/Okendo exports, and ad comment feeds to flag suspicious patterns: repeat IP/device fingerprints (where available), sudden rating swings, competitor-like language, incentivized-review phrasing, and “review bombing” bursts after a viral post. It then generates a prioritized queue with recommended actions: request order verification, auto-reply templates, escalation to platform support, and internal tagging for CX follow-up. It also tracks the business impact by correlating review events with PDP conversion and refund/chargeback spikes. This is not a magic “delete bad reviews” tool—most platforms won’t allow that. It’s a pragmatic workflow system to reduce damage, keep responses consistent, and preserve trust.