PRProof

PRProof is a web app (with optional Slack integration) that helps PR teams quantify outcomes they can actually defend: message pull-through, spokesperson quote accuracy, share-of-voice by topic, and earned-media influence on branded search and site conversions. It ingests coverage URLs, auto-extracts key claims and quotes, and maps them to your approved messaging framework. It then flags risky misquotes, off-message narratives, and competitor hijacks. The dashboard ties coverage to downstream signals (Google Search Console queries, GA4 conversions, newsletter signups) and produces client-ready reports that don’t look like inflated clip books. This is a combination traditional + AI app: AI handles extraction, classification, and summarization; traditional analytics handles attribution, reporting, and permissions. It’s built for small-to-mid agencies and in-house comms teams who are tired of arguing about “impressions.”