RevProof

RevProof is a web app (with optional Slack integration) that quantifies which sales activities actually correlate with closed-won outcomes—by segment, rep, ICP, and deal stage. It connects to your CRM and sales engagement tools, then runs controlled, bias-aware analysis to separate “busy work” from revenue-driving behaviors (e.g., multi-threading, exec involvement timing, mutual action plans, pricing discussions, next-step quality). Instead of generic dashboards, it produces simple, defensible insights: what to do more/less of, where the pipeline is lying, and which deals are statistically at risk. It also flags data quality issues that ruin forecasting (missing close dates, stage inflation, stale next steps) and gives a prioritized cleanup queue. This is an AI + traditional app: AI summarizes findings and generates coaching snippets, while the core value comes from rigorous attribution and cohort analysis.