ShadeSwap

ShadeSwap is a mobile AI virtual try-on app focused narrowly on makeup shades (foundation, concealer, blush, lipstick) with ruthless accuracy over “fun filters.” Users scan their face in natural light, the app estimates undertone and shade range, then lets them try real products from participating brands with a consistent, calibrated render. It also flags when your lighting is too warm/cool and asks for a quick re-scan to avoid bad matches. The core value is reducing costly returns and buyer’s remorse, not entertainment. Brands get a lightweight SDK and a conversion-focused try-on flow that can be embedded in their product pages; users get a personal shade profile that persists across brands. This is realistic only if you start with a small catalog and a few brand partners; otherwise it becomes a “pretty but wrong” toy.