SpendGuard

SpendGuard is a web app (with optional Slack integration) that monitors campaign plans against real spend and pacing, then flags budget risk early—before the month is blown. Users import a campaign plan (channels, flight dates, target CPA/ROAS, caps) and connect ad accounts. The app runs simple but reliable rules plus lightweight AI to detect anomalies: overspend, underdelivery, sudden CPM spikes, tracking drop-offs, and “death by a thousand cuts” from small experiments. It generates a daily pacing brief: what changed, why it matters, and the smallest action to correct course (pause, shift budget, adjust bids, fix UTMs/pixels). This is not a full media-buying platform; it’s a focused guardrail for teams that already use Google/Meta/LinkedIn and just need fewer surprises and cleaner accountability.