SpendReset

SpendReset is a mobile app (with optional web dashboard) that helps people who spiral into guilt after purchases. Instead of generic budgeting, it focuses on the emotional aftermath: quick “post-spend” check-ins, a structured debrief that separates facts (what you spent) from stories (what you’re telling yourself), and a short reset plan you can actually follow. Users can import transactions, flag “shame-trigger” merchants/categories, and track patterns like late-night impulse buys or social-pressure spending. The app uses guided prompts and optional AI to reframe self-talk, suggest realistic next steps (pause rules, cooling-off lists, return/repair options), and build a personal playbook for high-risk moments. It’s not therapy and won’t fix deep issues alone, but it can reduce the recurring guilt cycle and help users regain control without pretending willpower is enough.