SpendTrace

SpendTrace is a mobile + web AI app that turns your bank transactions into a realistic “sustainability receipt.” Connect your accounts, and it categorizes spending, estimates carbon/water/waste impact using merchant + category models, and flags the handful of purchases that drive most of your footprint. It then offers practical swaps based on your actual constraints: budget, location, dietary preferences, and time. The app focuses on measurable behavior change: monthly targets, alerts before repeat purchases, and a “same life, lower impact” plan that prioritizes the top 5 changes with the best cost-to-impact ratio. It also tracks savings from reduced consumption (subscriptions, fast fashion, food waste) so users feel the financial upside. It’s not perfect—impact estimates are probabilistic—but it’s far more actionable than generic eco tips.