SuppleSwap

SuppleSwap is a mobile + web app that helps shoppers replace overpriced or questionable health and wellness products (vitamins, protein, probiotics, functional drinks) with better-value alternatives available at nearby stores or online. Users scan a barcode or search a product, then see a ranked list of comparable options based on ingredient equivalence (dosage, form, sweeteners, allergens), third-party testing claims, and cost per effective serving. It also flags common marketing traps (proprietary blends, under-dosed actives) and shows a simple “what you’re actually paying for” breakdown. The app supports a personal profile (dietary restrictions, sensitivities, goals) and generates a short shopping list with links to retailers. This is an AI-assisted app, but it’s grounded in structured product data and transparent rules so recommendations are explainable, not mystical.