TraceBite

TraceBite is a mobile + web app that helps shoppers and small restaurants verify whether seafood is likely sustainable and correctly labeled. Users scan a barcode/QR or type the species and origin; the app returns a simple score with supporting evidence: fishery rating, bycatch concerns, seasonality, and a “mislabelling risk” flag based on known fraud patterns. It also suggests better alternatives available in the same category (e.g., swap imported shrimp for certified options). For businesses, TraceBite offers a lightweight supplier log: upload invoices/labels, track claims (MSC/ASC/BAP), and generate a one-page “menu transparency” page customers can scan. This is an AI + traditional app: AI extracts key fields from invoices/labels and detects inconsistencies, but the core value is grounded in reputable datasets and clear rules. Expect pushback from suppliers and messy data; the app must be conservative and transparent about uncertainty.